Helen is the owner and manager of Wonderland Bookshop, a children's bookshop in Retford, North Nottinghamshire. Passionate about children's literature and working to ensure that children have access to books, Helen also sits on the Booksellers Association's Children's Group, and is a member of the World Book Day Strategic Advisory Group. Wonderland Bookshop was Highly Commended Children's Bookshop of the Year in the 2022 British Book Awards.