Making diversity and inclusion a focal point of her life, Just Like Me Books is the UK's first illustrated books business that utilizes Augmented Reality Technology (AR) to represent the underrepresented in children's stories. Its mission is to make classroom education extraordinary, interactive, and inclusive.
Creating interactive books where all children regardless of their ethnicity, background or ability feel inspired, visible, and supported through immersive learning. Pamela launched the business in 2019 after her eldest son was diagnosed with Autism and as a family, they struggled to find diverse and inclusive books where children like Walter could see themselves. "If all children could see people who looked like them doing amazing things; could you imagine what that spark could do in their mind for their future?" Pamela says.