Founder and Editor
Serlina Boyd is the founder of Cocoa, the UK’s first Black children’s magazines (Cocoa Girl and Cocoa Boy). These magazines were driven by a desire to build her then 6-year old daughter’s confidence after she experienced bullying at school because of the colour of her skin. Publishing Cocoa Girl has been an empowering journey for her and her family and especially her daughter (who is also the editor). In 4 weeks, the magazine grew a readership of over 10,000 children! The overwhelming positive feedback and demand for the magazines confirm the crucial need to build a strong community for young Black girls and boys who are often misrepresented by mainstream media. As a qualified childcare provider and having worked in the publishing industry for 18 years, launching Cocoa Publishing has given Serlina the opportunity to combine her passion for children and the media. Cocoa magazines are tackling the deep-rooted problem of the underrepresentation of Black people in the media. The magazine is now sold globally, and its brand licence has been acquired by Pearson. The magazine part of the school Bug Club library and has grown an audience of 2.1 million children. Bug Club is the core reading program to help teachers and parents develop confident and motivated readers.